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Independent product & design studio · Brooklyn, since 2017

A working index, 2017–2024.

What follows is the studio's full record of shipped work — every engagement the nine of us have signed, built, and handed off in eight years. There are seventy-eight entries, organized by year, written up the way a quarterly journal writes up its contents page: plainly, without spin, and in chronological order.

— Recently shipped

2024

Fourteen engagements. The year Ridgeline 2.0 shipped, and the year the studio quietly stopped taking new inbound between October and January to finish what was already on the books.

The 2023 edition of the Ridgeline spec assumed consumers would tolerate a single, opinionated theme. In practice, six adopting design systems asked for a cleaner separation between structure and skin — a way to re-theme components without forking their accessible behavior. We rewrote the entire theming layer over six months, shipped a 140-page public handbook alongside, and migrated the four largest adopters in the same quarter the spec was published.

The 2.0 release was downloaded by 2,400+ teams within its first year. It remains the only production-grade component spec written for both TypeScript and Figma Variables from a single source of truth.

The Halden team came to us with a working model and a working prototype, and a working sense that the two could not be shown to a partner without the partner laughing at the interface. We spent the first month in their offices observing partners drafting, then rebuilt the drafting surface around a single, persistent document object the model could write into alongside the human. The previous product had been three separate panes; the shipped version is one.

Time-to-first-draft for new partners dropped from a week to under an hour. Halden closed their next round four months after launch.

A non-profit climate research arm with a sprawling set of indicator datasets, none of them public, and a board that wanted the work to be visible by the next grant cycle. We built the publication pipeline, the dashboard, the print companion, and the editorial workflow that lets their researchers publish without an engineer in the loop.

The dashboard has been cited in two subsequent IPCC working papers. The print companion was the more demanding of the two.

Reading a 1623 First Folio on a five-inch screen is a different problem than reading a modern paperback. We worked with the Folger's curators for nine months to design transcription-aware typography, a palimpsest viewer, and a citation system that survives the leap from physical page to mobile scroll. The app ships with seventeen digitized manuscripts and the institution's first-ever public annotation layer.

It was, against our expectations, the engagement that taught us the most about accessibility in the year we learned anything about accessibility.

2023

Eleven engagements. A year the studio spent roughly half of its time on consumer software for the first time since 2018 — and the year we wrote, for the first time, a public "what we will not build" list.

A two-person founding team with a working radar aggregation layer, and no interface. We designed the visual language, the onboarding flow, the alert model, and the iOS / Android shells in eleven months. The product has no advertising SDK, no third-party analytics, and a thirty-page public privacy document that names what is not collected.

Pluvi passed 200,000 paid subscribers in its first quarter and has not added a single tracking pixel since.

Sintra's clinical product had grown across three acquisitions and was held together by twelve different shades of blue. We consolidated the system to a single token graph, rebuilt forty-two components to spec, and trained their internal team to maintain the system without us. The work shipped in eight months and now spans every Sintra surface including the patient portal.

The harder half of the engagement was convincing four engineering leads, in four time zones, that fewer components was the right answer.

A CLI and a reference web app for tracking how a column in a warehouse got to be the way it is. The team had built a working parser in Rust; we worked on the contract — the public command surface, the error messages, the docs site — for fourteen weeks. The CLI shipped with a 90-page reference manual we wrote in parallel with the engineering work.

The reference manual, not the CLI, was the part that took the longest.

2022

Twelve engagements. The year we hired our research lead, hosted the second annual Quiet Software symposium, and shipped our first fully agent-driven design system — twenty-three components specified, prototyped, and documented in twelve weeks.

A long-form literary quarterly, independent, with a thirty-year archive on a CMS no one at the journal could log into. We designed a new wordmark, a new typographic system, a reading-first archive interface, and a contributor portal that an editor-in-chief could actually use. The archive went online in eight months and now serves roughly one-third of the journal's traffic.

The identity was the easier half. The CMS replacement took twice as long as we had estimated and was worth every additional week.

A 300-person construction firm whose foremen were tracking daily site status in a group text. We replaced the text with an offline-first mobile tool, a dispatcher view, and a single shared ledger. The tool has been in continuous production use for two and a half years and was extended by Quarry's own team for the eighteen months following launch.

The hardest constraint was that the field had no signal sixty percent of the time. Everything had to reconcile later.

2021

Nine engagements. A quieter year. The studio worked from a single shared apartment for the first half, then moved into the Water Street studio in June. We hosted the first Quiet Software symposium in November.

An open data portal for a regional transit network — schedules, service alerts, accessibility data, ridership, all in one place. We designed and shipped the portal in seven months and trained a four-person team to maintain it. It has been continuously published since, with no further studio involvement.

It is the engagement we are still most often asked about, and the one we are least able to talk about in public.

2020

Eight engagements. The studio's smallest year by volume. Three engagements were pro-bono, two were deferred from 2019, and the rest were unusually long — including the engagement that produced the first version of the Ridgeline spec.

The first edition of the Ridgeline spec, written across twelve months with three contributing teams. It was the first public, production-grade component specification authored in TypeScript and Figma Variables from a single source. Six major design systems adopted it within its first year; the 2.0 edition in 2024 was written because the spec needed to outgrow its origins.

Ridgeline remains the studio's most-cited piece of work and the only one we did not invoice for.

2019

Ten engagements. A year that contained more consumer work than any year before or since — including a retail product, a children's reading app, and a slow-cooking app whose codebase has been maintained entirely by its founding team since launch.

A point-of-sale and inventory system designed for independent bookstores, by an independent bookstore. The product is still in active use across roughly eighty stores and has been maintained without studio involvement since 2020. It is, by some distance, the engagement whose continued existence in the wild we are most quietly pleased about.

It also taught us that "small" software is not the same as "easy" software.

2018

Eight engagements. The studio's first full year. Three engagements were for design teams inside larger companies that have since shipped on their own; two were retained; the remaining three became the case studies we still show.

An internal research project: what does a design tool look like when the canvas is a long-running agent rather than a static artboard? We built a working prototype over six months, used it to ship three subsequent engagements, and then open-sourced the agent layer. It is the work that, in retrospect, prepared us for every AI-native engagement that has followed.

It was not, in 2018, something we could talk about publicly without sounding unserious.

2017

Three engagements in our first year. All three were small, all three were retained, and only one of them is still a live product. We list them here because they are part of the record and because they made the rest of the studio possible.

The studio's first year contained three engagements: an editorial website for an independent magazine, a brand identity for a research nonprofit, and a pro-bono open-source contributor portal. The first is still online. The second has been revised twice by other studios. The third was deprecated in 2019 and is, by our own count, the engagement that taught us most about scope.

We list the year without elaboration because elaboration would be a kind of dishonesty about what a studio's first year actually contains.

A note on counting: 78 engagements since 2017 includes retained work, deferred engagements, and pro-bono projects where studio time was the primary cost. Internal research (such as the Cairn agent work) is counted where it produced a shipped artifact, not where it produced only a paper.

Flagship engagements

Four projects the studio returns to most often when it tries to explain what kind of work it does.

An open Ridgeline 2.0 handbook on a desk.

Design systems · 2024

Ridgeline 2.0 — Accessible component architecture

A public component specification, co-authored, adopted by six major design systems. The single most-cited piece of work the studio has produced.

Read a case study
A legal drafting surface shown on a tablet next to paper.

AI-native interfaces · 2024

Halden — AI-native authoring surface

A drafting interface in which a model and a human write into the same document. The product helped close Halden's next round four months after launch.

Read a case study
An early-modern manuscript beside a phone running a reading app.

Mobile · Cultural · 2024

Folger — Reading early-modern manuscripts on a phone

Transcription-aware typography, a palimpsest viewer, and a citation system that survives the leap from physical page to mobile scroll.

Read a case study
A phone displaying a weather interface, held against a rainy window.

Consumer · Mobile · 2023

Pluvi — A consumer weather app without tracking

A weather app with no advertising SDK, no third-party analytics, and a thirty-page public privacy document. 200,000 paid subscribers in its first quarter.

Read a case study

The shape of the studio

78

engagements shipped since 2017 — across consumer, B2B SaaS, and developer tools

11mo

average engagement length — chosen over short sprints because durable products require durable partnerships

2.4M

downloads of Ashke's open-source design primitives via the public registry

64%

of clients return for a second engagement within twenty-four months of the first

Numbers as of December 2024. We do not animate them. They are the same numbers we would write down on paper.

Seventy-eight engagements in eight years is not a portfolio. It is a record — of the conversations we agreed to have, and of the software we chose to ship when we could have shipped more.

— Maya Okonkwo, studio principal